News & insights
Get informed with our latest news, from breaking industry reports to product launches and company highlights.
Dentsu Tracking supports UK government in the fight against illicit trade with launch of new digital Track & Trace system
The United Kingdom (UK) has a new Track & Trace system for tobacco products, established and operated by Dentsu Tracking. The system, which was successfully launched on 1 July, provides the UK government with digital, data-driven traceability functionality across the entire tobacco supply chain.
Dentsu Tracking Features on the OECD Observatory of Public Sector Innovation Platform
Dentsu Tracking is proud to feature in a case on the Observatory of Public Sector Innovation (OPSI) Platform of the Organisation for Economic Cooperation and Development (OECD). The case study was submitted by the European Commission (DG Sante) and published online in summer 2020. It is the first case by the European Commission to feature on the OPSI platform.
Digital Transformation of the Supply Chain: a new source of value creation for brands
Digital Transformation of the supply chain allows the collection of rich data – strategic data – from a variety of sources. By attributing this data to a single product or item through serialization, we create a comprehensive digital picture of that particular product, which we call a “Digital Product” – individual and unique in its own right.
Grey market: what technologies are brands using to fight against the grey market? — Part II
The grey market is when authentic goods are distributed outside of the official distribution channels. It’s legal, but it’s an unofficial trade channel with huge impacts for brand equity.
Grey market: what is it and what are the solutions for brand protection? — Part I
The grey market or parallel imports is when authentic goods are diverted and distributed outside of the official distribution channels, without the brand or trademark holder’s approval.
Digital marking now tracks every pack of cigarettes in Europe
Today every CPG industry is looking for supply chain visibility. Whilst many examples can show this process at the level of one brand and its supply-chain, there are few examples of large-scale platforms.
Dentsu Tracking celebrates one year working with the EU on supply chain control solutions for tobacco (EU TPD)
Today celebrates one year since the go-live of the EU TPD (Tobacco Product Directive) in Europe. Dentsu Tracking, is collaborating with the European Commission to design and operate the technical solution for supply chain control across the European tobacco industry.
Dentsu Tracking helps governments with a full traceability solution
The Dentsu Tracking solution is designed to ensure optimal integration across all stakeholders. The choice to also leverage GS1 standards helps ensure a solution that is fully interoperable.
Global launch of a digital warranty for Breitling luxury watches
Breitling has partnered with Dentsu Tracking (a brand of Dentsu Aegis Network) for a digital warranty solution that is being offered with the Breitling ‘Top Time’ Limited Edition watch collection. The series launched on March 26, 2020 for key markets including the USA, United Kingdom, Switzerland, and China.
This solution ensures the legacy value of each watch by providing a full history of ownership and a guarantee of product authenticity (hereby mitigating the impact of counterfeits and fake products).
Using Serverless to Power an EU Government Supply-Chain Control System
Did you know that Europe is home to the world’s largest supply-chain track and trace platform? Dentsu Tracking is working with Amazon Web Service to power this traceability platform using serverless technologies.
Dentsu Tracking supports the European Union to fight illicit trade: over 22 billion products tracked in 2019
Dentsu Tracking, a brand of Dentsu Aegis Network, is collaborating with the European Commission and 28 Member States of the European Union with the design and operation of a track and trace system as part of EU legislation on tobacco control (Tobacco Products Directive).
Grey market: what technologies are brands using to fight against the grey market? — Part II
The grey market is when authentic goods are distributed outside of the official distribution channels. It’s legal, but it’s an unofficial trade channel with huge impacts for brand equity.
Grey market: what is it and what are the solutions for brand protection? — Part I
The grey market or parallel imports is when authentic goods are diverted and distributed outside of the official distribution channels, without the brand or trademark holder’s approval.
Digital marking now tracks every pack of cigarettes in Europe
Today every CPG industry is looking for supply chain visibility. Whilst many examples can show this process at the level of one brand and its supply-chain, there are few examples of large-scale platforms.
Dentsu Tracking celebrates one year working with the EU on supply chain control solutions for tobacco (EU TPD)
Today celebrates one year since the go-live of the EU TPD (Tobacco Product Directive) in Europe. Dentsu Tracking, is collaborating with the European Commission to design and operate the technical solution for supply chain control across the European tobacco industry.
Dentsu Tracking helps governments with a full traceability solution
The Dentsu Tracking solution is designed to ensure optimal integration across all stakeholders. The choice to also leverage GS1 standards helps ensure a solution that is fully interoperable.
Global launch of a digital warranty for Breitling luxury watches
Breitling has partnered with Dentsu Tracking (a brand of Dentsu Aegis Network) for a digital warranty solution that is being offered with the Breitling ‘Top Time’ Limited Edition watch collection. The series launched on March 26, 2020 for key markets including the USA, United Kingdom, Switzerland, and China.
This solution ensures the legacy value of each watch by providing a full history of ownership and a guarantee of product authenticity (hereby mitigating the impact of counterfeits and fake products).
Using Serverless to Power an EU Government Supply-Chain Control System
Did you know that Europe is home to the world’s largest supply-chain track and trace platform? Dentsu Tracking is working with Amazon Web Service to power this traceability platform using serverless technologies.
Dentsu Tracking supports the European Union to fight illicit trade: over 22 billion products tracked in 2019
Dentsu Tracking, a brand of Dentsu Aegis Network, is collaborating with the European Commission and 28 Member States of the European Union with the design and operation of a track and trace system as part of EU legislation on tobacco control (Tobacco Products Directive).
Dentsu Tracking chooses Amazon Web Services to power its world-class traceability platform.
Dentsu Tracking has built one of the world’s largest traceability platforms using the Amazon Web Services cloud (AWS)
Supporting the EU to fight illicit trade.
Dentsu Tracking supports the European Union to fight illicit trade in tobacco products.
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