Get the most out of your supply chain.

End to end visibility and efficiency with a world leading expert in supply chain regulation and digitisation.

Solutions to reduce the circulation of illicit and non-compliant products

Solutions for supply chain integrity, efficiency and added value creation

Dentsu Tracking, the power to transform your supply chain

We understand both the industry & government needs, and work towards supply chain transformation with an independent and non-intrusive approach. Explore our proven solutions.

Supply Chain Regulation

Governmental solutions to help in the fight against illicit trade and to ensure product compliance with regulation. We do this with full traceability and product authentication across the supply chain. Our solutions include Tracking, Authentication, Production Control, Inspection Management & Business Intelligence.

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Supply Chain Integrity

Industry solutions for supply chain integrity and transparency to fight against illicit trade, combat grey market trading, and protect your brand and business. Our solutions include Dentsu Tracking-as-a-Service, Dentsu Grey Market Intelligence, Product Authentication & Business Intelligence.

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Supply Chain Efficiency

Industry solutions for operational efficiency, quality assurance, and for the fastest delivery. Our solutions include Dentsu Tracking-as-a-Service, Dentsu Smart Manufacturing, and a full range of Embedded Technology Options as a fully-managed service.

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Supply Chain Added Value

Use new technologies to transform the power of the supply chain and create new revenue streams. Work with our solutions from Dentsu Tracking-as-a-Service to Dentsu Retail Insights, Big Data Analytics, User Engagement, and AI / Machine learning.

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Dentsu
Tracking-as-a-Service

No matter what your business challenge, we are a world-leading provider of end-to-end traceability solutions. Our approach is based on a proven and modular technical platform capable of capturing all types of product movements, and designed for full inter-operability. This ready-to-use platform ensures the fastest possible deployment of traceability across your whole supply chain.

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Ready to transform your supply chain?

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Our Global Success

We are a Dentsu group company.
7 billion revenue, 60.000 employees, 145 countries.

A global network of experts, with our headquarter in Geneva

The world 1st end-to-end track & trace solution from manufacturing to retail outlet

DAN manages 26 billion marked items per year across 1.000 production lines

Governments worldwide using the Dentsu Tracking platform

More than one million economic operators, facilities, warehouses, and retail outlets connected to our system

No. of lines controlled by Dentsu Tracking

Client Stories

Discover the ways Dentsu Tracking has changed supply chain across industries.

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3 added value

Dentsu Retail Insights

A solution that helps brand owners get insights and visibility of retail activity, including sell-in, sell-out, and stock. Brand owners get insights on supply and demand forecast, product success and consumer and R&D insights for future pipeline.

2 integrity

Dentsu Inspections Management

An app for the live tracking and inspection of products circulating within the EU. It is designed to enable in-the-field inspections to verify product conformity, whether at the pack or aggregated level. This allows a complete service for auditing and inspecting economic operators anywhere, anytime.

1

Fighting illicit trade

The world's largest tracking system, commissioned by the European Commission. With our solution we help the 28 EU Member States to fight against illicit trade with end-to-end traceability across the supply-chain for tobacco (EU Tobacco Product Directive).

Latest News

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2019. 08. 01.

Supporting the EU to fight illicit trade.

Dentsu Tracking supports the European Union to fight illicit trade in tobacco products.

Ready to transform your supply chain?

Contact our Business Development Team

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