Showcasing Dentsu Tracking technologies and client stories.
Dentsu Tracking is working with the European Union and 28 Member States to help counter illicit trade in tobacco with the European-wide regulation (EU TPD). This required an innovative platform and data analysis system capable of tracking more than 26 billion products per year.
Dentsu provided a fully managed solution for real time production monitoring and verification system across over 550 lines in Europe. This covers the European tobacco industry for new regulation (EU TPD).
End-to-end services for tracking including infrastructure, operations, and dashboards. For the tobacco industry we have implemented the world’ largest traceability system (European Tobacco Regulation).
A solution that helps brand owners get insights and visibility of retail activity, including sell-in, sell-out, and stock. Brand owners get insights on supply and demand forecast, product success and consumer and R&D insights for future pipeline.
An app for the live tracking and inspection of products circulating within the EU. It is designed to enable in-the-field inspections to verify product conformity, whether at the pack or aggregated level. This allows a complete service for auditing and inspecting economic operators anywhere, anytime.
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