Case Studies
Showcasing Dentsu Tracking technologies and client stories.
European Union & Member States
Dentsu Tracking is working with the European Union and 28 Member States to help counter illicit trade in tobacco with the European-wide regulation (EU TPD). This required an innovative platform and data analysis system capable of tracking more than 26 billion products per year.
Dentsu Smart Manufacturing
Dentsu provided a fully managed solution for real time production monitoring and verification system across over 550 lines in Europe. This covers the European tobacco industry for new regulation (EU TPD).
Dentsu Tracking-as-a-Service
End-to-end services for tracking including infrastructure, operations, and dashboards. For the tobacco industry we have implemented the world’ largest traceability system (European Tobacco Regulation).
Dentsu Retail Insights
A solution that helps brand owners get insights and visibility of retail activity, including sell-in, sell-out, and stock. Brand owners get insights on supply and demand forecast, product success and consumer and R&D insights for future pipeline.
Dentsu Inspections Management
An app for the live tracking and inspection of products circulating within the EU. It is designed to enable in-the-field inspections to verify product conformity, whether at the pack or aggregated level. This allows a complete service for auditing and inspecting economic operators anywhere, anytime.
Fighting illicit trade
The world's largest tracking system, commissioned by the European Commission. With our solution we help the 28 EU Member States to fight against illicit trade with end-to-end traceability across the supply-chain for tobacco (EU Tobacco Product Directive).
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