UK Government appoints dentsu Tracking as provider of the Digital UK Tobacco Track & Trace System

Jan 11, 2022


Illicit trade is a growing global problem that deprives national governments of vital revenues, undermines local economies, endangers public health and fuels organised crime. As part of its anti-illicit trade strategy, the UK has ratified the WHO FCTC Illicit Trade Protocol, with an obligation to implement measures for the tracking and tracing of tobacco products.

Her Majesty’s Revenue and Customs (HMRC) by means of public procurement appointed Dentsu Tracking with the establishment and operation of the new digital UK Tobacco Track & Trace system, replacing the current provider DeLaRue. The new system becomes operational on 1 July 2022. 

Philippe Castella, Managing Director said:

“I am very pleased about HMRC’s decision to task Dentsu Tracking with the establishment and operation of the new digital UK Tobacco Track & Trace System. Dentsu Tracking brings a wealth of experience and expertise in supply chain control, and we are thrilled to team up with HMRC in their fight against the illicit tobacco trade, helping them to increase revenue collection and protecting citizens and legitimate businesses in the UK.” 

All businesses engaged in the manufacture, importation, or supply of tobacco products in the UK will need to report their activities to the new UK Track & Trace system.

Jan Hoffmann, Director Regulatory Affairs added: 

“Leveraging the advantages of digital technology, Dentsu will deliver a Track & Trace system tailored to the specifics of the UK market. It will provide HMRC with a high level of government control over the tobacco supply chain, allowing enforcement bodies to detect the different forms of illicit trade and curb the circulation of non-compliant products. The new system also enables the UK government to comply with the WHO FCTC Protocol.

Dentsu Tracking and HMRC have issued to all stakeholders a joint communication on the track & trace project, explaining the key characteristics of this initiative.

Link: Dentsu UK T&T Resource Portal


Dentsu Tracking is a global leader in digital supply chain control solutions, allowing governments to get maximum visibility and control over highly regulated product markets. The solutions implemented by Dentsu Tracking are a proven international reference in fighting illicit trade and optimising tax collection. Dentsu Tracking is headquartered in Geneva, Switzerland, and a company of Dentsu International, which is a global leader in the digital economy with $9 billion turnover and registered on the Tokyo Stock Exchange.

For further information please contact:

Media / Press Contact
Dentsu Tracking, Geneva.