Dentsu Tracking in Amazon (AWS) Switzerland announcement

Nov 2, 2020

Amazon Web Services (AWS), an Amazon.com company (NASDAQ: AMZN), today announced it will open an infrastructure region in Switzerland in the second half of 2022.  

According to the release, the new AWS Europe Region based in Europe will enable even more developers, startups, and enterprises as well as government, education, and non-profit organizations to run their applications and serve end users, via data centers to be located in Switzerland.

Dentsu Tracking’s EU-wide tracking and tracing system is used by public authorities in the EU to fight against illicit trade, thereby preventing theft, under-declaration, and fiscal evasion.

The company uses AWS serverless technologies to get fast data management and content delivery in one interface.

Read the highlight about how we work with AWS below, or the full release here!

Article highlights: featuring Dentsu Tracking

Dentsu Tracking, a world leader in supply chain tracking and tracing technologies headquartered in Switzerland, also relies on AWS to drive its business. Dentsu helps their customers, which include some of the world’s most well respected organizations such as the European Union (EU), Breitling, and the global sports brand HEAD, to gain maximum transparency and control over their supply chains.

We are using AWS services for the operation of an EU-wide tracking and tracing system, which is used by public authorities in the EU to fight against illicit trade, thereby preventing theft, under-declaration, and fiscal evasion”, explains Philippe Castella, Managing Director at Dentsu Tracking.

“The EU estimates that the system can help reduce the circulation of illicit goods by up to 20 percent. With more than 32 billion products tracked and 5 billion supply chain events linked to 750 thousand registered economic operators across 28 countries, this is by far the world’s largest tracking and tracing regime of its kind. Using AWS serverless technologies, we have been able to get fast data management and content delivery in one interface. We can also rapidly develop new features and functionalities thanks to AWS helping to reduce the development and delivery time of new features by 50 percent.”

For more information, visit: https://aws.amazon.com/local/switzerland

About

Dentsu Tracking
Dentsu Tracking is a brand of Dentsu Aegis Network. It is headquartered in Geneva, Switzerland. Core product and service solutions include traceability, security, industrial IT, business analytics, and supply chain digital transformation.

www.dentsutracking.com

For further information please contact:

Brittany Groot

Media / Press Contact
Dentsu Tracking, Geneva.