Case Studies

Showcasing Dentsu Tracking technologies and client stories.

    Grey market: what technologies are brands using to fight against the grey market? — Part II

    Grey market: what technologies are brands using to fight against the grey market? — Part II

    Grey market: what technologies are brands using to fight against the grey market? — Part II The grey market is when authentic goods are distributed outside of the official distribution channels. It legal, but it’s an unofficial trade channel with huge impacts for...

    Grey market: what is it and what are the solutions for brand protection? — Part I

    Grey market: what is it and what are the solutions for brand protection? — Part I

    Grey market: what is it and what are the solutions for brand protection? — Part I The grey market or parallel imports is when authentic goods are diverted and distributed outside of the official distribution channels, without the brand or trademark holder’s approval....